‘Usually I support and advise companies with strategy and concepts, but I also elaborate concepts myself. The idea of YOU.FO started at home with a rubber ring and a broomstick. With the assistance of industrial designers and even a professor in aerodynamics the concept gained more body. Students of HAN University of Applied Sciences tested the effects and the experiences within the target groups and gave insight into the market opportunities.
With the money that came with the award we can do some extensive testing at the FieldLab in Eindhoven, in an environment with a good innovation climate and good partners to cooperate with. They have the knowledge and experience to help us to introduce such a product to our target groups, and they have the network to provide us with a lot of test persons. Also a student of Eindhoven University of Technology is exploring future options for interaction and the use of sensors and GPS.’
Bas Ruyssenaars, owner of the startup YOU.FO