Play Ball

Play Ball

‘Design a sport stimulating product for students (18-25 years old) to be installed at the borders of the Leie river.’ This was the challenge for students and businesses for the ProFit Innovation competition 2012 at FieldLab Kortrijk. The award winning concept was the concept Play Ball – Motivational Reactive Environment by Magic Monkey. It will be integrated in an existing basketball cage. Light effects will appear when physical activity in or around the cage is being measured. Magic Monkey will continue to work on the concept development, in close cooperation with students from Howest University’s department of industrial design. The aim is to deliver an open-source hardware upon which Digital Arts & Entertainment and Digital Design & Media students can continuously program new graphics and games.

Partners Magic Monkey, Howest University, FieldLab Kortrijk, ProFit